Posted on: 22 September, 2003

Author: Brian Holte

When it comes to creating ... products you will want to research your ... ... it to make sure there is a demand for it. But you’ll want to ... you dive in, use free When it comes to creating information products you will want to research your projectbefore developing it to make sure there is a demand for it. But you’ll want to preparebefore you dive in, use free tools like goodkeywords and Alexa to see what people areactually searching for. Then do a search on google to check out your competitors usingquotes. If the demand window in goodkeywords is a higher count (number of searches)and the competition on google is a lower number you may be onto something. Visitforums to see what your target market is complaining about, what their reading and mostimportantly what their SEEKING, than from that information create the solution to theirproblem for them. This will ensure that you have created a product that is high indemand with little or no competition. Your target market will be grateful, you’ll bepadding your pocketbook from the sales, developing a reputation for making a qualityinformation product which equates to a higher sales conversion rate. Don’t make yourebook just a book with a whole bunch of links in it, add some real content in your ebookand you will notice your conversion rates increase because your giving the reader of yourebook real value, they will take note and spread the word about the quality of work youdo. Stay away from the hype and just give the facts, people will remember this andeventually become repeat customers. This my friend should be your ultimate goal! Byperforming a feasability study and taking the time to research you will prevent yourselffrom creating a dud for an info product. You won’t get rich overnight, but withhardwork, dedication and persevearance you will succeed. Don’t try a sales pitch on yourwebpage instead pre-sell, give your reader helpful information and they will feel moreenticed to click on your link because you wrote something of value. One main reasonpeople purchase information products is to learn something that will solve their problemsand by creating a product that educates them on their subject of interest you will leavethem with a long lasting impresssion of the kind of work you do. Your efforts will not beforgotten. You were an influence in their life by writing what they wanted to know. Youknow you’ve done good when you create positive emotions. And being influential in apositive fashion is a great way of promoting yourself as being helpful and taking theinitiative to help people with their problems. The sharing of knowledge is a powerul andprofitable venture and you are capable of writing great information products if you canjust manage to master the process of researching and overcoming the fear of people notliking your work, and most importantly taking action. Don’t just say it and think, write it. The key to selling your info products is stressing the benefits your visitor will receive bybuying your book, of course there are other strategies to implement in you marketingefforts but they are to many to list here. Another thing to consider is you never know whowill be reading your ebook, this exposure could lead to bigger and better things down theroad. Quality is just as important as quantity. Source: Free Articles from ArticlesFactory.com