Posted on: 20 October, 2002
Author: Judy Cullins
Why write an ... want ongoing, lifelong multiple streams of income. You wantto raise your ... and trust ratings with clients ... You want to get your message out so the world ca Why write an eBook?You want ongoing, lifelong multiple streams of income. You wantto raise your credibility and trust ratings with clients orcustomers. You want to get your message out so the world canbe a better place.Yet, You want to spend only a little time on it. (Would you bewilling to spend 4 hours a week?) You want to get it out fast(Would 4-6 weeks be OK?) You want to market Online at alow-cost investment. And, for some of you, you are ready to beinnovative and even take a small risk to get your eBook read bymillions, rather than hundreds!Where are you now?You have the idea for your eBook; you have a lot of ideas! Takea moment and decide which one you are most passionate aboutnow and will be for the next year. Focus on one great idea, thenadd others you know will work too. You want to know what isthe next step.You have your eBook well on its way, but aren't finished. Youneed advice on how to get it done, what's needed to publish (notmuch!), and how to distribute it to pull Online sales.Who Should Write an eBook?- If you are ready to invest a little to reap a great deal.- If you are a business person who want to serve a widercommunity.- If you are willing to move much faster than traditional publishing- If you want to create active, ongoing sources of income.One method to help make your eBook successful is to use theessential "Seven Hot-Selling Points."Seven Things to do Before Writing Your eBookEvery part of your book can be a sales tool. When you includethe below tips, you'll sell more books than you ever dreamed of.1. Write for your one preferred audience. Not everyone wantsyour book. Find out what audience wants/needs your book?What problems does your book solve for them? Create anaudience profile and keep your audience's picture in front of youas you write. Ask yourself, is my topic narrow enough? TheChicken Soup For The Teenager, For The Prisoner, and otherspecific groups sold far more copies than the original ChickenSoup.2. Write a sizzling book title including benefits. You have 8seconds to hook your potential buyer. While an eBook coverdoesn't need fancy graphics you will want to create one that canbe printed both in color and black and white. It must be easy tosee and read. Your title and cover should compel your audienceto buy.3. Write a thirty-second "tell and sell." You only have a fewseconds to impress your potential buyer. Include your title, a fewbenefits, and the audience. Use sound bites to grab attention._Write, Finish, and Publish your eBook Fast to Pull OnlineSales_ shows professionals how to shortcut each step of writing,publishing, and promoting a salable short eBook.Include a sound bite that grabs attention such as "It will do morefor you than instant cappuccino." You may also want to compareyour book to a successful one such as "The Fast Lane of DanPoynter's Books."4. Write your sales letter before you write your book. Thisimportant sales tool gives the benefits your potential buyers want.Include compelling ad copy, benefits, testimonials, and a smallblurb about you, the author. If your potential buyer likes it, theywill buy on the spot.5. Write your eBook's introduction. Include the problem youraudience has, why you wrote the book, and its purpose. In a fewparagraphs include more specific benefits, and how you willpresent it (format). Keep it under a page. Your introduction willhelp you write your sales letter.6. Create a table of contents. Each chapter should have a name,preferably a catchy one. If your reader can't understand thechapter title, then annotate it. Add some benefits or a sub title. Inmy first chapter called "Why Write an eBook?" I added thispartial list of benefits: Ongoing lifelong multiple streams ofincome, credibility as the expert, products sell easily online,buyers are more targeted and hence you create more profit.7. Reach out to opinion molders. After an initial contact of askingfor feedback, resend them the same chapter and the table ofcontents of your book. Ask for a testimonial then. Theseinfluential contacts' testimonials will help promote your eBookOnline.Designing every part of your eBook to be a sales tool and abeacon that brings out your best: writing a compelling,understandable, and enjoyable book that millions of Onlinebuyers will want. Article Tags: Ebook Fast, Pull Online, Sales Tool, Potential Buyer Source: Free Articles from ArticlesFactory.com