Posted on: 18 July, 2002
Author: Polly Hummingbird
Most online businesses are looking for ways to promotetheir products or services using the resources that areavailable on the Internet.One of the resources that can be used as a way topromote the prod... Most online businesses are looking for ways to promotetheir products or services using the resources that areavailable on the Internet.One of the resources that can be used as a way topromote the products or services of a business are'ebooks'.A product information package can easily be put into anebook in an attractive and appealing way. Then this ebookcan be offered as a free promotion.Put your ebook in .pdf format. This is the mostpopular type of ebook there is available, and Internetusers are used to downloading them.Design your promotional ebook to be both dynamic andfunctional. Provide exact ways for placing an order foryour products or services.Ebooks are easy to revise, so you can always include"Special Offers".Consider including a colorful brochure or an electronicbusiness card. This is a chance to show off your productsin a visible way. Include photographs or images too.Because an ebook is read offline, at leisure, it can havemore detailed sales information than website copy.Avoid too much hype in your information because itundermines the intelligence of your potential customers.It can also make your product or service appear to bea scam, where there is nothing actually being offered.Be professional and practical for the best results.Ebooks are paperless, and are therefore good for theenvironment. This issue is becoming more importantas people become aware of the need to care for ourplanet resources. Recently, banks have introducedpaperless bank statements, as a way of assisting insaving trees and paper.Be sure to keep the ebook to less than 20 pages long.The next step is to create a small ad for your ebook.This is a vital part of the promotion, since it mustinvite a person to initiate a download. Again, if yourad appears to be hokey, it will not be effectivefor gaining the right kind of attention.Try to include the number of pages in your ad, sincepeople might be reluctant to download a largepromotional ebook.Example of a promotional ebook ad:FREE 8-page ebook! "Products of ABC Online"Download Today (http://...)Once you have your ebook set up, you can place yourebook ad in many places: > small pop-up on your homepage > top of your newsletter > email signature > resource box at the end of an article > as a gift to tell-a-friend users > in the content of your webpages > on other sites > ebook directoriesEBOOK RESOURCEShttp://www.planetebook.comhttp://www.ebookmall.comhttp://www.free-ebooks.nethttp://www.ebooksnbytes.comhttp://www.abode.com/epaper/ebooks.main.htmlhttp://www.thefreeadnetwork.com/covers/index.html Source: Free Articles from ArticlesFactory.com