Posted on: 18 November, 2002
Author: Joe Vitale
Jim Edwards sent out a survey about e-books. He asked avariety of ... But the number one thing ... to know was this: "How do I find out if my ... ... I write it?"Obv Jim Edwards sent out a survey about e-books. He asked avariety of questions. But the number one thing everyonewanted to know was this: "How do I find out if my e-bookwill sell---before I write it?"Obviously, that's a great question. If anyone couldaccurately determine the salability of an e-book before itwas written, that person could be a billionaire. Everyaspiring author would hire him, or her, to judge their idea.The truth is, there is no guaranteed way to 100% accuratelytest an idea for an e-book before you actually begin to sellit. Yes, you can run ads for your e-book and see if it willfly or not. But that's not totally accurate. Or guaranteed.And if people buy and you don't deliver that e-book within30 days, it's also illegal.But there *is* a way to massively improve the odds of youre-book being something the public will want. This issomething you can do right now, before you write a word ofyour e-book.Let me explain this system to you:I researched the 1800s to write my book on P.T. Barnum.I researched the 1920s to write my book on Bruce Barton. I researched the last 150 years to write my book on ads. And I've been researching ancient Roman history to write aforthcoming book on old world marketing practices. What Idiscovered in the most unforgettable way is that in everyera, people wanted the exact same things.People never change. They will always have the samebasic desires. Technology will change. People won't. Todaywe have e-books. That's a new technology. Yet what peoplewant to read in those e-books will remain the same asalways. Human desires are hard-wired into our DNA.That's good. By knowing what people want, you can profitfrom their desires. And since their desires are predictable,your ability to make money from your ideas just got a lotmore bankable, as well.So, what exactly do people want to read about?First, the top three general categories are these: Food,sex, and money. There will *always* be a market for new cookbooks, newbooks on love, and new books on ways to make money. Thatwill never change. Ever. So if you have an idea that fits inone of those categories---and if it's a new spin on existingideas---you may have a wining race horse.Second, Jim Edwards and I identified the TOP Ten tried andtrue subjects for e-books in our own e-book, "How to Writeand Publish Your Own e-Book in as little as 7 Days." Our own research proves these ten resaons are just asreliable as the three more general ones that I discovered.These are the subjects people will *always* want to knowabout. Since those subjects are listed in our e-book, Iwon't discuss them here.Third, after Jim and I wrote our e-book, we discovered16 more subjects that people always want to know about.These, too, are proven hot buttons for people. When Ireviewed my studies from the last several years, I realizedthat these 16 topics are things people will always want toknow more about, too. Here they are:11. To attract sex. 12. To keep their possessions. 13. To have more fun. 14. To satisfy curiosity. 15. To protect their family. 16. To be in style. 17. To have beautiful possessions.18. To quench their appetite. 19. To emulate others. 20. To avoid trouble. 21. To avoid criticism. 22. To be an individual 23. To protect their reputation. 24. To grab opportunities 25. To be safe. 26. To make work easier.So, how does this system work?Okay. Say you have an idea for a book on how to makemoney in network marketing. Will it sell? Since people wantto (20) avoid trouble and (26) make their work easier, I'dsay chances are good it would. Add to this formula the factthat people always want to know how to make money (one ofthe top three subjects hard-wired into our make-up) and yes,the book could sell.And what if you have an idea for a book on how to findcool things at garage sales? Would that sell? If you tiedthe title to a direct benefit---such as to make money---thenyour idea could work. In other words, title the e-booksomething like, "How To Make A Fortune In Garage Sales" andyou just made it fit one of the basic human desires. If youcan also tie it to (14) satisfying their curiosity aboutgarage sales, all the better.What if you have a technical book idea, such as an e-book on how to filter out spam? No sweat. People want tosave time, so you might tie your idea to that benefit. "Howto Save Time By Eliminating Spam!" might work. Or you couldeven tie your idea to (23) protecting their reputation. Thenyour e-book might be "Protect Your Name By Stopping Spam!"Get the idea? You can take almost any e-book idea youmay have and improve the odds of it selling by simplymatching it to one of the 16 categories above or the TOP 10 listed in our e-book. It's easy.Now, before the critics rush in and shoot at any holesthey see in this system, let me add these final words:A book that sells is more than "a good idea." It's anidea well expressed. It's an idea packaged in anirresistible way. It's an idea targeted at a specific nicheaudience. And it's an idea that works once people begin toimplement it.In short, make your book idea fit one of the key categoriespeople are proven to want more information on. Title it toreflect benefits people want. Describe it in your salesletter in ways that activate people's basic desires. Just besure you deliver what you promise.Do all that and your e-book will sell---guaranteed! Article Tags: E-book Idea, People Want, Make Money, Always Want Source: Free Articles from ArticlesFactory.com