Posted on: 06 December, 2001
Author: Kathy Burns
In the past 6 months, a new form of Books has grown in ... on ... EBooks. An EBook is simply an ... Book ... ... in Windows, ... or Palm Pilot file format In the past 6 months, a new form of Books has grown in popularity on theInternet: EBooks. An EBook is simply an Electronic Book distributed viadownload in Windows, Macintosh, or Palm Pilot file formats. With thewidespread acceptance of EBooks, savvy marketers are finding that there iseven more opportunity in this area than was first thought.Creating your own EBooks is not time consuming or expensive but they must bewell thought out before they are put on the market for sale or download.First, decide what the purpose of your EBook is.1. Will it be in an advetorial format? The editorial feel of this approachis beneficial for drawing more attention and traffic to a specific website,product or service.2. Will it be a how-to manual that teaches the reader about somethingspecific? This approach is flexible because you can give it away free as atraffic generator, or if it is comprehensive enough you can actually sellit as a product.3. Will it be a full fledged book that you will sell? This is becoming moreand more popular in the online publishing world because it is relativelyquick to create and there is very little cost. We suggest that you also makea free advetorial to promote the full EBook if you go this route.Once you have decided how your EBook fits into your business plans, you thenmust decide on the topic. The topic should always relate to your websitecontent or business area of expertise. This will make your EBook morecredible and will enhance the chances of generating site traffic or salesfrom those that read your EBook.Almost any area of expertise can be utilized successfully in an EBook. Ifyour area of expertise is Real Estate, your EBook could contain informationon hidden finance secrets, or things to beware of when looking for a newhome. If your website is about Japanese tourism, your EBook could containthe best and worst night clubs to visit while in Japan. The list of ideascan go on for pages, but you get the general idea. Write what you know andyour EBook will be downloaded by people that want that information. Thisgives you a very targeted audience and increases your chances of sellingproducts or services to them.The next thing you must consider, is what format you would like to offeryour EBook in. As with anything web based, the more audiences you can reachthe better, so keep this in mind when creating your EBook. If you are ableto offer it in multiple formats then by all means do so! Most EBooks areoffered in Windows file format. Some are usable on Macintosh and some aremade for the Palm Pilot handheld computer.With each of these mediums, there also comes a wide range of softwareoptions. The most widely used of course is simple HTML. When using HTML foran EBook, you must still keep things such as screen resolution and browserversion in mind. Some people prefer to use Adobe PDF files for their EBookdistribution, however be aware that this file format is very difficult toread for long periods of time on a computer screen. PDF files are mostappropriate for EBooks that you intend to have the reader actually print outand read on paper.Palm Pilot Handheld computers also have a variety of software to choose fromwhen it comes to reading an EBook. The good news however is that almost allof the software for that platform can read an EBook regardless of thesoftware program it was created for. This makes the Palm Pilot EBooks muchmore versatile in addition to being portable.Once your EBook is ready for distribution, then you must market it.Marketing an EBook online is similiar to marketing anything else. Put it upfor download if it is free, give it away to your survey respondants or as acontest prize. Send it to your newsletter subscribers or post it in freeEBook directories.Continue creating EBooks! Once you have created your first EBook, be sure tocreate additional ones as you have the time. EBooks are getting very popularand should provide the perfect additional boost to your current onlinemarketing efforts.Additional Resources:EBook Librarieshttp://carver.bizland.com/submit.htmhttp://www.the-ebook-directory.comProfessional EBook Creation Software:http://www.webcompiler.com/product.htmlhttp://www.html2exe.com/ Article Tags: Palm Pilot Source: Free Articles from ArticlesFactory.com